Fragrance Brand Launch

Launching a new haute couture fragrance meant creating a visual representation of a scent. We designed a 'sensory tunnel' where guests walked through varying densities of mist and colored light, each representing a note in the perfume's profile.

The main event space featured a ceiling-high waterfall of real roses and jasmine, whose fragrance was amplified by a custom-built HVAC system. It was an event where the visuals were designed to be secondary to the olfactory experience, a first for our team and a massive success for the brand.